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Fish Marketing System in Southern Bangladesh: Recommendations for Efficient Marketing

Mir Mohammad Ali
Department of Aquaculture, Patuakhali Science and Technology University, Patuakhali-8602, Bangladesh

Md. Mosaddequr Rahman
Faculty of Fisheries, Kagoshima University, 4-50-20 Shimoarata, Kagoshima 890-0056, Japan

Md. Yeamin Hossain
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi, Bangladesh

Md. Zillur Rahman
Fisheries Technologist, Department of Fisheries, Bangladesh

Md. Alomgir Hossen
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi, Bangladesh

S. M. Abu Naser
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi, Bangladesh

Rafiqul Islam
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi, Bangladesh

Bharat Raj Subba
Department of Zoology, Post Graduate Campus (TU), Biratnagar, Nepal

Zubia Masood
Department of Zoology, University of Karachi, Karachi, Pakistan

Md. Ashabul Hoque
Head Office, Shahjalal Islami Bank, Gulsan, Dhaka, Bangladesh

Abstract/ Executive Summary:

This study aimed to explore the marketing channel, marketing cost and marketing margin and problems associated with fish marketing in order to provide recommendations for efficient fish marketing system in Barisal city, southern Bangladesh. Data were collected from seven fish markets of Barisal, southern Bangladesh including Port road fish market, Taltoli bazar fish market, Chaumatha fish market, Notullabad bus stand fish market, Kasipur bazar fish market and Bazar road fish market. Both primary and secondary data were used during 1 year study period from May, 2011 to April, 2012. Primary data were collected through field surveys and pre-structured questionnaire was used for interviewing of 10 organizers, 20 aratdars (commission agent), 50 fish traders and 100 consumers. Secondary source of information consists of published materials such as journals, textbooks, newspapers and also from interviewing different government and non-government officials and members of various fisheries related cooperative societies. The results of this study revealed 11 fish marketing channels in Barisal city’s fish marketing system. The average marketing cost ranged from 4.15% to 8.33% (6.76±0.98) % of the final retail price. The highest and lowest average fish price were recorded as USD 7.07/kg and USD 1.03/kg for giant fresh water prawn and silver carp, correspondingly. Intermediaries’ marketing margin on different species’ marketing fluctuated from 29.6% to 50.28% (39.38±5.22) % for silver carp and brown shrimp marketing, respectively. Establishment of modern fish landing center and retail markets near the fish landing port, introduction of government fish shops and insulated and refrigerated fish vans and fish carriers, training of all personnel related to fish marketing about fish handling, quality of fish, hygiene practices, improvement of existing fish market structure, provision for government and private funding assistance for fishers/fish farmer, formulation and enactment of independent act/ordinance for fish landing and marketing are highly recommended.

Keywords: Fish marketing, Marketing channel, Margin, Recommendations, Effective marketing

Location: Barisal city, Bangladesh

Start Date: 00-05-2011

End Date: 00-04-2012

Program Area: Socio-economic and Policy

Commodity: Fish

Objectives:

To explore the marketing channel, marketing cost and marketing margin and problems associated with fish marketing in order to provide recommendations for efficient fish marketing system in Barisal city, southern Bangladesh.

Methodology:

Study area and data collection: Data for the present study were collected from seven fish markets of Barisal city including Port road fish market, Taltoli bazar fish market, Chaumatha fish market, Notullabad bus stand fish market, Kasipur bazar fish market and Bazar road fish market. These are the most common and well known fish markets in this city. Both primary and secondary data were used during the study period of 1 year from May, 2011 to April, 2012. Field surveys were used for the collection of primary data. Prestructured questionnaire was used for interviewing of 10 organizers, 20 aratdars (commission agent), 50 fish trader and 100 consumers. In addition, focused group discussion (FGD) was used to get an overview of particular issues such as existing marketing channels, pricing policies, constraints of fish marketing and recommendations for sustainable fish marketing system. Secondary source of information consists of published materials such as journals, textbooks, newspaper etc. Moreover, secondary data were collected from appropriate government and nongovernment organizations such as Department of Fisheries, Government of Bangladesh, Barisal Matsha Aratdar Samity and Barisal Matsha Arat Sramic Union. Market margin analysis: The market margin of producer/fishers and different intermediaries is calculated using the following formula- Marketing margin (%) = (Selling price - Purchase price)/Selling price × 100 Data analysis: Data analysis was done using computer software Microsoft® Excel 2007.

Source of Information: Our Nature (2014). 12(1): 28-36.

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Establishment of modern fish landing center and retail markets near the fish landing port, introduction of government fish shops and insulated and refrigerated fish vans and fish carriers, training of all personnel related to fish marketing about fish handling, quality of fish, hygiene practices, improvement of existing fish market structure, provision for government and private funding assistance for fishers/fish farmer, formulation and enactment of independent act/ordinance for fish landing and marketing are highly recommended.

Knowledge Management: Journal